Do you know how most journalists get their story leads? From press releases!
But journalists and editors are incredibly busy people constantly working to deadlines and so your press release will be fighting for attention among the thousands that are received daily. It’s a fact that over 80% get binned because they are so badly written, are full of grammatical errors and in many cases contain nothing of any interest or of newsworthy value.
- Advertising is space that is paid for.
- Editorial is space that is earned on merit.
Therefore people take more notice of a company that is written about than can simply afford to pay for advertising space.
With many years experience both in news writing and PR we have an impressive track record in turning press releases into published stories.
We will work with you to identify the news angle of your story, write it up and distribute your press release to named and targeted journalists. |
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